Every year Saudi Arabia celebrates its national day on the 23rd of September, corporations as well as people race during this day to showcase their patriotism either by supporting ads or on ground participation. Dallah Albaraka one of the largest corporations in Saudi Arabia and a key player in the Saudi Economy, approached us with a challange to develop their 3rd Saudi National day celebration TVC for the year 2016, after producing two successful TVC's for the national day in 2014 and 2015, they wanted to create an outstanding Film that would topple all other companies attempts in showcasing their support for the country.
This year's TVC had to be grandeur and inflame the patriotic feelings to the max. For this reason we proposed an outstanding scenario, one that had never been tapped into and would prove to be a daring approach to such a glorious event.
The concept was based on reanimating the late founding father, King Abdulaziz Al Saud, the man who united the country under one rule, who set the building block for developing a great nation that would rise to be among the most reputed countries in the world.
The TVC showcases the past present and future of this great nation, symbolically depicting the era when King Abdulaziz united the land, to the present days in the rule of the current King Salman, with the aid of the Crown Prince and the Deputy Crown Prince, and tapping into the future of the nation based on the countries 2030 vision.
The production of the film was executed through the collaborative efforts of top specialists in both 3D and VFX houses, using actors with prosthetic faces, 3D and CGI recreation of the royal's Faces who appeared in the Ad. The patriotic musical piece was reproduced in an orchestral style to add to the grandeur of the TVC.
When aired, the TVC was a boom, the country was amazed to see such a daring and heart filled Ad, it was a pleasant shock, something they had never thought of witnessing specially for such a symbolic day.
The ratings were high and the feedback was outstanding.
2016 Saudi National Day TVC
TVC Making of
Orchestral remaking of the national day music
Behind the scenes
Client: Dallah Albaraka
Agency: Focus Advertising
Production House: Boomtown Productions
Director: Dule
Creative Team:
Chief Creative Director: Ibraheem Abbas
Associate Creative Director: Ramzi Khashan
Art Directors: Abdullah Bogis / Krisron Makapagal / Ronaldo Makapagal / Ali Naim
Account Directors: Ali Farea / Khalid Munshi
Producer: Layal Ashi / Dolly Saidi
